개요
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.
목차
Introduction 001
1. Theory of the Gimmick 52
2. Transparency and Magic in the Gimmick as Technique 083
3. Readymade Ideas 105
4. It Follows, or Financial Imps 145
5. Visceral Abstractions 174
6. Rødland’s Gimmick 196
7. The Color of Value: Stan Douglas’s Suspiria 224
8. Henry James’s “Same Secret Principle” 266
Notes 307
Acknowledgments 381
Index 387